Database Cleansing and Hygiene Services

Product Details

Current data is critical to marketing campaign success

“Change is the only permanent thing in the world” is a famous quote. And this applies to business data as well. All your contact data is dynamic and keeps changing. People change jobs, relocate, get promoted and so on. As a result their contact information changes. On an average 2-3% of contact data changes every month. That becomes 24%-36% change in a year if not updated regularly.

Even if you know how much of your data is invalid, you do not know which of that data is invalid. Marketers and sales professionals face the daunting challenge of identifying the bad or invalid data every day. It hurts your marketing and sales ability. And finally effects the ROI on your marketing campaigns and revenue for your company.

Every company’s database is unique and requires a unique approach to fix it.

Our process includes automated and manual steps to ensure highest level of relevance and accuracy. We have access to millions of B2B records and a team of skilled researchers trained to identify and solve your data challenges.