GREENVILLE, S.C. (May 10, 2012) – Jackson Marketing Group (JMG), South Carolina's second largest integrated marketing communications agency, is partnering with the City of Greenville to study the impact of three of the community's most attended and well respected events.
Jackson Marketing Group will conduct research for Artisphere, the Red, White & Blue Festival and Fall for Greenville to measure likes, trends and ideas to help gauge the performance of the events and create a more impactful experience for the patrons at future events.
Jackson Marketing Group will utilize iPads ® at each of the events to survey patrons. JMG will analyze the results and provide recommendations on ways to create a better experience at each of the events. Artisphere is May 11-13, the Red, White & Blue Festival is July 4, and Fall for Greenville is October 12-14.
" JMG is thrilled to partner with the City of Greenville in continuing to help develop and grow these world class events in our community.," said David Jones, Jackson Marketing Group's chief marketing officer. "As members of this great community, we are happy to give back and help support Greenville's growth. "Jackson Marketing Group, with offices in Greenville, S.C., and Charlotte, N.C., is a fully-integrated marketing communications agency offering marketing consulting, market research, media planning and buying , interactive services , advertising , public relations , partnership marketing , event management , video production and support services . JMG provides a variety of integrated marketing communications services for premier brands such as BMW Manufacturing Co., Yale Lift Trucks, Hyster Lift Trucks, Wiley X Eyewear, Clemson International Center for Automotive Research, Greenville Hospital System, Sage Automotive Interiors, The Palmetto Bank, Howden North America, The Peace Center, Artisphere, Milliken & Company, and The American Red Cross. For more information, visit the company's website at www.jacksonmg.com.