MC2 Names Neal Foard Senior VP, Experience Design Director

Press Release from MC²

Company Opens a New Office in Los Angeles

Chestnut Ridge, NY (January 22, 2014)  — MC2, a leading brand experience and face-to-face marketing organization, is pleased to announce that Neal Foard has joined the company as Senior Vice President, Experience Design Director.

Foard, 52, will lead the company's experience design efforts based in their newly established Los Angeles office. Foard most recently held the position of Director of Creative Marketing at Tivo in San Jose, CA.  Prior to that he was Executive Creative Director of Saatchi & Saatchi’s New York Toyota Team after serving as Regional Creative Director at Bates Hong Kong.  Foard is a featured speaker at TED conferences and the author of his own presentation skills workshop.

"Our clients are increasingly looking to us for more robust creative offerings with an emphasis on deep brand experiences at their important events as well as within their exhibit spaces and permanent environments," said Gary Benson, MC2 CEO. "I see Neal as an important contributor to MC2’s continued development in these areas, with particular emphasis on our growing automotive business."

Foard is expected to become a critical member of MC2's leadership team as the company continues to grow and enhance their business offerings from a strong foundation in fabrication and logistical support to a broader range of strategic services.

He joins MC2 as the company opens its 12th facility in the U.S. The Los Angeles location comes on the heels of opening of MC2 Europe with the acquisition of ProFair in Dusseldorf, Germany.

About MC2 
MC2 ("MC-squared") designs, builds and manages integrated marketing programs for events, exhibits, and brand environments for the world's best brands. Our unique rental exhibit system, EcoFlex™, is a green alternative to custom exhibit rentals and offers end-to-end exhibit services for an all-inclusive price. MC2 has sponsored EXHIBITOR magazine's FastTrak education program since 2001. We have 12 locations in the U.S. and Germany to serve our clients.

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