Chestnut Ridge, NY (September 18, 2013) – MC2 ("MC-squared" - www.mc-2.com ) recently released "The Generational Marketing Balancing Act: Now We Are Six," a white paper that frames new marketing challenges and considerations for engaging customers and consumers in one or all of today's six living generations.
"Now We Are Six" highlights the shift of influence across generations and the evolving digital landscape that is changing the way information and content is consumed. The report offers a deeper look into the unique characteristics and different engagement preferences for all generations - from 18-80 years old.
"Today's marketing professionals face challenges previously unheard of, even in recent years. They must consider the issues of rapidly changing technology and the best ways to reach not just one or two generations but six," said Rob Murphy, MC2's Chief Marketing Officer. "MC2 released "Now We Are Six" to help marketers navigate through this brave new world of marketing."
Highlights from Now We Are Six include:
According to the report, in a sense, everyone has become a "digital native" when it comes to consumer awareness and customer service. In order to effectively reach target audiences, marketers not only have to understand the unique generational nuances of their ideal customers, but, most importantly, how they are using digital. Smart marketers are planning initiatives around this new digital reality.
The white paper is complimentary and can be downloaded from:
MC2 ("MC-squared"), http://www.mc-2.com , is a recognized leader in the exhibit and event marketing industry. The company designs, builds and manages integrated marketing programs for events, exhibits, and brand environments for the world's best brands. The company has 12 locations in the U.S. and Germany to serve their clients.
Director Corporate Communications