The Halo Effect: Balancing Authenticity and Reputation in Corporate Social Responsibility

Publisher: DeSantis Breindel

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The Halo Effect: Balancing Authenticity and Reputation in Corporate Social Responsibility

What is the appropriate approach to communicating a company's commitment to corporate social responsibility (CSR), including philanthropy and employee volunteer efforts? This whitepaper examines four principles for strengthening your CSR communications and properly aligning philanthropic and volunteer efforts with your corporate brand.