Turn your website into a demand generation machine with Genoo
Managing your marketing programs is all about delivering communications to your leads, exposing relevant information to prospective buyers and generating interactions that progress to sales opportunities. Much is made about lead generation and management, but without an easy way to deploy content, you may have a cog in the wheel that hinders marketing velocity.
Content deployment is often hindered by agency, vendor or IT queues, where it can get held up waiting to go live on the corporate website, or even a dedicated marketing site. Updates and changes can cause more waiting.
The Internet has created a culture of immediacy. Consistent communications are the minimum requirement for staying top of mind with your leads. But when it takes a two-week advance notice to get content loaded, you’re likely having problems with marketing program execution. It may get done…eventually. And that's not going to cut it. Consistently improving your marketing results requires better than that.
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