Search Marketing

Product Details

The goal of any Search initiative shouldn’t be getting on the first page of Google. It should be twofold – maximizing ROI and driving results. Our cross-channel knowledge of Search allows us to take a coordinated approach to measure progress against business goals and program metrics. We focus on the end goal of every online campaign – driving additional customers profitably.
Leverage Paid Search programs to:

• Optimize ranking and costs using algorithmic and rules-based bidding technology
• Optimize your landing page and user experience to drive better conversions
• Utilize advanced cross-channel attribution systems and keyword-level phone call tracking to track conversions across your marketing mix
Organic Search enables you to:
• Utilize proven strategies to determine the right target goals based on keyword search volume and competitiveness
• Optimize your site structure and content based on analysis of your current site’s adherence to SEO best practices
• Provide strategic link development from outside websites to maximize your online authority tracking conversions across your marketing mix

Online Reputation Management will:

• Establish positive messages on high authority sites and get them ranked in the first ten search engine listings
• Recruit a broad range of influential bloggers to review your products and generate viral marketing buzz
• Enhance your visibility and manage communications with users posting on Facebook, Twitter and other Social Media sites