Achieving the Optimal B2B Media Mix Webinar

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B2B media planning is in crisis due to the economic downturn. Data confirms a significant disparity between where B2B marketing investments and where B2B companies are finding success. Watch this Webinar to learn how to re-evaluate your channel investments to determine their true contribution to identify the best mix for your business objectives. Visit the White Horse B2B Brain Trust Resource Center at: www.whitehorse.com/resources