Multichannel Marketing

Product Details

As the number of marketing channels grow, many professionals are overwhelmed with the inability to manage campaigns that contain multiple steps and media elements. It can be difficult to track a PPC campaign in and of itself, but throw in print, social, email and radio...and you can quickly become lost in a sea of unstructured data.

SalesFUSION 360's newest addition to the marketer's toolbox is the MultiChannel Marketing Module. This simple yet powerful solution enables a marketer to create a campaign that has print, email, online, PPC, social and mass media and track all response and ROI through to the CRM system in one simple interface. Included in the MultiChannel product is our industry-exclusive Google AdWords API that automatically discovers your ad groups and calculates your AdWord spending ROI relative to the sales opportunities in your CRM system.

Whatever your marketing mix, SalesFUSION 360 makes it easy to track and manage all of your campaign activity. The ROI calculator and reporting features in MultiChannel Marketing module gives the user the power to show the financial results of campaigns and sub-campaign activity automatically. As the leads generated from campaigns result in converted leads, a host of reports are available that shows the financial impact of your marketing efforts.