Online Reputation Management

Product Details

Word gets around. Your reputation is at stake. Before the Internet changed the world, marketing wisdom taught that dissatisfied customers tell ten to twenty people about their dissatisfaction, whereas satisfied customers tell five at most. Now, when someone wants to burn your products, services, or company, they set fires that can spread around the world.

The PR department used to "handle" the media when a corporate embarrassment went public. It quickly became yesterday's news. Now it smolders on the web forever, ready to flame up with the next big wind.

Magic Logix's Reputation Management Process douses fires with positive content. Using search-engine methods to your advantage, Magic Logix pushes negative links down the results pages. The key is to use a variety of process to fight fires on all sides.

Micro-sites generate many opportunities to attract the attention of search engines. The consistently fresh content and Reputation Management Process key phrases, with the application of social media components, dramatically improve rankings over time. Magic Logix then converts high-ranking micro-sites into blogs.
Joining existing blog communities such as Blogger and LiveJournal is an excellent tool as the main page, categories, and individual posts can all rank well.