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All of our data is aggregated through our networks, affiliates and strategic partnerships. We take a person’s self-reported, opt-in information from warranty cards, online registrations, e-newsletters, and surveys, and we bounce that information against all the major data sources. We then cross-reference, or overlay that information, against the databases we currently manage to find other interests. This process is called data profiling. We have over 700 different selects to choose from, including: age, income, location, presence of children (POC), ages of children, ethnic backgrounds, type of vehicle ownership, specific interests and lifestyles.