Associations, because they exist to leverage the size of their membership to achieve specific goals, benefit enormously from the social networking and collaboration capabilities of today’s web portals.
The goals for most Associations reside in three areas:
Improving the business climate for their members through advocacy and legislative efforts.
Reducing their members costs of doing business by negotiating collective pricing discounts.
Adding new members and retaining existing members.
In order to achieve these goals associations devote an enormous percentage of their time and overhead into 2-way communicates with their members and potential members.
These communications often consist of:
Announcements and information distribution.
Meetings and Discussions.
Events and seminars
document and position collaboration
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