There are many undeniable benefits to having a business blog. Regularly blogging can:
- Establish your business as a thought leader
- Engage your target audience
- Drive traffic to your site with high-ranking keywords
- Provide sharable content for social media or an email marketing campaign
- Ultimately generate leads
Read on for our top blogging tips.
1. Provide value
Don’t just publish company news; instead, write content that your target audience wants to learn about. According to a study by Backlinko, “Educational blogs receive 52% more organic traffic than company-focused blogs.”
Write instructional, explanatory blogs that answer your audience’s questions. If you need help coming up with content ideas, see what questions your target market is asking in the sales process as well as in the comments section of your blog, on social media, and via direct messages. Use this information as a guide in crafting future content.
Becoming the source for information that your audience wants and needs helps establish your company as a thought leader.
2. Tell a story
If you’re going to mention your product/services, write about how they helped clients solve unique challenges, providing results only your brand can achieve. Tell a story by sharing a specific example.
Storytelling can help your business stand out from the competition, develop a connection with your audience, and provide more memorable content.
3. Determine how often you’d like to post
There’s no set number, but we recommend posting about 1-3 blogs per month initially. The more frequently you post, the higher your chances are of increasing website traffic.
The number/frequency of your blog posts should depend on what works the best for your brand. Experiment to figure out the best strategy.
Blog consistently, but don’t sacrifice quality for quantity.
4. Choose topics that resonate with your audience
Find out what types of messaging resonates with your target audience.
Social listening is the perfect tool to guide you. You can learn what your target audience is engaging with and responding to. You’ll be able to develop more content that focuses on what they want to learn about.
5. Use CTAs in your blogs
Aside from providing value and increasing brand awareness, one of the goals of blogging is to get customers/prospects to take action in some way.
Whether it’s your company’s phone number or a contact form, include a CTA (call to action) at the end of your blog. For example, you can ask readers to subscribe to your blog, newsletter, or email list.
6. Include high-ranking keywords
When it comes to writing blogs for your website, keywords matter. This will help people find your content in a Google search.
Using high-ranking keywords in your writing can help drive traffic to your blog. Research to determine which words/phrases are the best to include, and make a list.
Some sites to help with keyword research include:
Seamlessly weave keywords into your writing where it makes sense. Don’t force them to fit.
Need assistance writing blogs? Give us a call at 631-842-4600.