Lead Generation

Product Details

KERN helps B-to-B clients achieve their sales objectives with an exclusive lead generation process that qualifies inquiries, converts inquiries into leads, and finally turns those leads into revenue.


KERN’s lead generation programs help turn your leads into revenue.
At The Kern Organization, we know that marketers are great at generating leads. We can create a program in a matter of weeks: Get e-mails out the door, fire up a paid search program, launch a targeted direct mail program, and generate hundreds, if not thousands, of leads. But are these the kind of leads your sales department wants?

Here’s where we help clients solve one of their primary challenges: We believe the responses generated from these demand generation activities are not leads. They are just inquiries—inquires that have data associated with them. The data then needs to be captured and used to help the marketer convert their demand generation investments into revenue.