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Mass marketing is out. Targeted dialogue with your stakeholders—customers, employees, investors, vendors and the general public—is in.
The 4 Ps (Product, Price, Place, Promotion) are out. The 4 Cs (Consumer wants and needs, Cost to satisfy, Convenience to buy, Communication) are in.
Standalone message streams are out. Integrated messages streamed across inbound, outbound, digital and traditional communications spectrum is in.
The Mountain Stream Group marketing communications services unit assists companies in developing a cohesive, clear, memorable voice with a singular message that significantly increases their brand awareness and value.
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