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Our unique Brand Development process focuses on the identification of your true brand essence—what makes your brand totally unique in the market. This “essence” is obtained from a number of perspectives throughout your organization and is then further developed with visual and creative... Read more »
We can help bring structure, purpose and order to your entire brand management system, including how your company and product sub-brands interact with each another. Our experts can also assist you with establishing your brand equity and monitoring any changes to this financial asset in the... Read more »
Adventive helps companies establish a graphic look and feel that sets them apart in their market. We’re passionate about designing Corporate Identity Systems and helping clients implement and maintain them. We’re strong believers in the value these systems can bring through the consistent,... Read more »
Having the right bait is half the battle of hooking the right prospect. Every good lead generation program begins with an attractive offer—something valuable enough to get someone to take an action while also helping you qualify them as a viable prospect. By learning all we can about our... Read more »
Creating the right touch points to make sure your message is in front of your customers when they are ready to act. The best offer in the world won’t do you any good if your customers never see it. For more than 30 years, Adventive Marketing has been developing integrated media and marketing... Read more »
Don’t just fill the funnel with names. Fill it with people who are ready to buy. We’ve all been reading a lot about “filling the sales funnel” lately. Times are lean and sales teams are hungry for leads. But filling the funnel with the names of people who are not ready to buy will only serve to... Read more »
Effective sales tools can be the difference between closing a deal and coming up short. All too often there is a rift between a company’s marketing and sales organizations. Marketing works hard to generate leads for the sales team and develop materials they feel will help close the deal. Sales... Read more »
Creating the media/PR plan to keep the information you want to impart in front of your target audience. Once the message strategy has been developed we swing into action, creating a media outreach program that ensures that the right publications, blogs and social sites are both receiving and... Read more »
Content is king—and it’s pervasive if done well and effectively integrated into a whole host of PR vehicles and promotions. Our PR practitioners and tech writers create content that furthers your messaging strategy, helps to establish your thought leadership or point-of-view, and/or creates... Read more »
Taking your message to the “street.” We can help you determine the right audience and the right messages for your speeches, pick and train your speakers, write their scripts, create the accompanying audio-visual materials, drill through potential Q&A sessions and get your speakers booked.... Read more »
Event planning is not for the faint of heart. It takes careful planning, sound tactics and flawless execution. We create the strategy and implementation plan for your event, complete with SmartChartSM results reporting. Whether you’re talking about a press conference, press tours, one-on-one... Read more »
Tell us what type of measurements you’d like included and we’ll create a dashboard specific to your PR program. To help you judge the efforts of our PR media outreach program we can create a custom results dashboard. At minimum, the dashboard would include data on press appearances and audience... Read more »
Achieve Brand Ubiquity Across the Web 2.0 Marketplace. Adventive has been developing client web sites for many years, which we now leverage to optimize web presence and brand ubiquity for our clients. In addition to brand site and microsite development, we utilize SEO, SEM, blogging and other... Read more »
What better time to make your presence known than when customers are looking? Naturally, establishing a strong Web presence begins with the development of a well-designed, content-rich Web site, but without a strong commitment to search marketing, you may be building your industry’s best kept... Read more »
We Create the “Buzz” Without Getting Caught Up In It. Using various online platforms, such as blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies, we share your messaging/information among your various stakeholders. We can also... Read more »
Measuring Your Reach and Exposure. Having a great web site isn’t good enough in the Web 2.0 world. You need to be where buyers will be seeking out your brand, and present thought leadership when they are seeking solutions to their problems. This involves having a functional and active Web site,... Read more »
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