Feedback Loop Management

Product Details

Top ISPs like Yahoo, AOL, Hotmail and Comcast have implemented Feedback Loops and seen complaints drop along with a reduction in questions about filtering issues.

Here’s how our service works:
Senders register for your feedback loop program at a custom-designed sign-up page, powered by Return Path. In addition to being branded with your name and logo, the page can be customized to include legal language that protects your users' privacy.

Return Path then processes your complaint messages and sends a report, using the industry standard Abuse Reporting Format (ARF), directly to appropriate senders qualified to receive feedback. The feedback loop service provides an easy-to-use web interface to let administrators review and approve feedback loop requests and robust reporting to get a deeper understanding of complaints from their users.

Once your feedback loop is up and running, if a sender has issues with an feedback report or complains about the filtering of their messages, the system will refer them to Return Path for resolution, leaving your internal resources free to focus on other things.

Our experts can answer their specific questions and also provide them with best-in-the-industry information on how to improve their overall sending practices. So not only will your senders feel happier and better attended-to, their sending practices may improve as well.