Automotive Data

Product Details

DRIVE BETTER RESULTS FROM YOUR CAMPAIGNS WITH THE INDUSTRY’S MOST COMPREHENSIVE AUTO DATABASE

Reach nearly 200 million auto owners nationwide with our premiere Automotive Database. Every record contains a VIN from which detailed vehicle-related information is derived including year, make and model. In order to increase targeting efficiency and maximize media reach, we add a full range of demographic elements, premium selects and contact points including direct mail, phone, email, social and display.

All records are multi-source verified to ensure accuracy. Reach known vehicle owners by make, model, year, mileage and more. Our multi-sourced proprietary database is 100% marketing compliant and contains vehicle ownership records that are as recent as this year. The database is fully updated every month and built from tens of millions of privately sourced vehicle transaction sources including sales and service data, auto warranty data and aftermarket repair facilities.

Additional targeting options include in-market consumers who are actively shopping for a vehicle, Auto Lease Expiration data to reach consumers with an upcoming lease expiration, and Kelly Blue Book/Black Book enhancements for vehicle price insights.