ExactTarget Features

Product Details

ExactTarget's Product Features solve business problems for over 8,000 customers worldwide by providing a comprehensive toolset categorized by industry challenge. Each category provides specialized email marketing tools from which you can choose based on the specific challenges your business faces, from simple to highly complex. These diverse, easy-to-use features help you conduct professional multichannel marketing campaigns that will do everything from grow your list to integrate your web analytics with email. All through the power of one platform.

ExactTarget Product Features:
Email Content Management: Manage all creative and digital assets in one place, allowing for control and quick access across channels.
Data and Email List Growth: Store all subscriber data in one place, across all audiences, allowing for segmentation across verticals.
Email Analytics and Reporting: Measure the effectiveness of your marketing programs with multiple metrics so you can continually improve.
Automation: Organize and upload data, send messages, and develop comprehensive campaigns automatically, minimizing human error and increasing efficiency.
Multichannel Messaging: Honor your subscribers' individual preferences by sending messages through a variety of channels, including Email, SMS, Voice Messaging, Social Marketing, and Websites.