The Birnbach Impact Communications offerings include:
• Readiness Assessment: This component addresses not only the startup's messaging, positioning and PR content, but also evaluates its internal infrastructure, product maturity and other key variables to make sure the startup is ready for a PR program. The agency will make recommendations that include how to structure a program to gain maximum benefit.
• Product Launch: This offering, including a Launch Checklist, enables startups to get the public relations support when needed, without needing to make long-term commitments.
• Social Media Execution: This offering allows them to focus just on social media to reach customers and prospective customers.
• Content Development: This offering gives startups access to professional writers (since startups generally lack dedicated resources to capture and develop new ideas into blog articles, white papers, press releases, etc.). It also ensures key messages are incorporated into all content.