Pay-Per-Click advertising, also known as PPC or paid search, is growing at a phenomenal rate. Global search engine marketing spending, dominated by PPC, is expected to reach $33 billion by 2010.
What's the attraction? It's all about return on investment (ROI) - reaching B2C and B2B prospects and paying to play only when users actually click on an ad. The ability to connect with users is extraordinary whether they're researching products or poised to buy at that moment.
As a supplement to search engine optimization, PPC offers website marketers the critical and timely traffic that they desire.
Fathom SEO can help you make the most of any pay per click advertising campaign - from keyword selection and testing ad copy to identifying conversion opportunities and performance tracking.
Learn more about our Pay Per Click Process or contact us today to see how we can help your business attract more website visitors.