Colleges and universities clearly understand the usefulness of social media in connecting with prospective students, but it is imperative to strategically leverage student content – across a variety of networks – to use it effectively. In addition, institutions must be innovative in their approaches and stay ahead of the technology curve by employing social and geo-location applications, gaming, and mobile in their social media marketing strategies to successfully engage students. By developing a seamless and technologically savvy social media approach that integrates into an overall onand offline marketing campaign, colleges and universities can improve their reputations, build positive buzz, and boost web site traffic – leading to increased application rates and the successful recruitment of top students.
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