Sterling Multi-Channel Selling

Available from Sterling Commerce, an IBM Company

Product Details

Eliminate the complexities of your selling process for any offer, any channel, any supply

Sterling Multi-Channel Selling enables your company to create Web storefronts, easily communicate your product catalog information to your customers and partners, and connect with them via the Web so that they can find, configure, and order the right products and services.


Increase revenue through Web self-service
Improve the customer buying experience
Reduce selling and fulfillment costs
Increase order accuracy
Sterling Multi-Channel Selling capabilities

Sterling Multi-Channel Selling removes the complexities of your selling environment by transforming how you sell products and services across all of your sales channels—Web, call center, store, and field sales—and optimizing your order sourcing and delivery processes. It allows you to manage tens of thousands of products and services across your multiple sales channels, sell through a variety of channel partners, employ sophisticated pricing and discounting models, and leverage and extend your existing back-end systems.

Simplify catalog and price management
Create e-commerce Web sites
Offer a personalized and targeted online shopping experience
Provide a product configuration Web self-service tool
Manage and automate quote approval workflows
Orchestrate orders across your entire supply chain
Gain real-time visibility into your supply and demand

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