Intelligent Planning & Buying of Interactive Media Courses

Product Details

Level I — Essential Technologies, Concepts and Best Practices
This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.

Level II — How to Develop and Manage Successful Campaigns
This comprehensive “how to” course provides attendees with the knowledge needed to successfully plan, buy and manage digital media campaigns. Learn how to develop a winning strategy, integrate digital into your media mix, build an effective plan and optimize campaign performance.

Level III — Using Targeting, Research and Measurement to Optimize Campaigns
Teaches the knowledge and skills needed to understand how and what research, measurement and data analytics are used to meet marketing objectives and deliver more effective advertising. Get beyond top-level strategy and basic audience profiling using data for campaign management and optimization.

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