5 Mobile personas you need to know

Publisher: SMITH

Access this content

Your content has been opened.

Please verify you are a human before downloading this content.

5 Mobile personas you need to know has been emailed to . Entered the wrong email?

Don't see the content in your inbox?
Make sure to check your spam and other messages folders.

Can't get to your email right now?

To complete your registration and access this content, enter the sign-in code sent to your email.

Please enter a valid verification code.

Code sent to:

Also, remember to check in your spam, promotions, and other folders.


Register to access this content


By accessing content on the CMR Marketing Solutions Directory you agree to our Terms of Service and Privacy Policy; and, you acknowledge that your information may be shared with the content publisher.

5 Mobile personas you need to know

Nearly every modern consumer wields at least one—and often multiple—mobile devices. Understanding mobile users’ needs and behavior is key to engaging them effectively. But as SMITH’s Strategy & Insight team’s research reveals, mobile sapiens are hardly a homogenous group. There’s tremendous variance in how people use (and feel about using) mobile technology. And it’s a surprisingly emotional topic. As always, interesting things happen when humanity and technology intersect.