5 Mobile personas you need to know

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Nearly every modern consumer wields at least one—and often multiple—mobile devices. Understanding mobile users’ needs and behavior is key to engaging them effectively. But as SMITH’s Strategy & Insight team’s research reveals, mobile sapiens are hardly a homogenous group. There’s tremendous variance in how people use (and feel about using) mobile technology. And it’s a surprisingly emotional topic. As always, interesting things happen when humanity and technology intersect.