Content by Publicis Hawkeye
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Extraordinary Experiences
In a national survey, conducted in March 2013, hawkeye compared some of America’s best-known brand “experiences” for consumer awareness, participation, favorability and influence on purchase. All the programs surveyed were from major brands and have been praised within the marketing community.... -
Marketing on the Move
We've published a new white paper on mobile marketing on hawkeyeww. Called Marketing on the Move, it includes a point of view on mobile, stats and case studies, and an infographic showing how fast its growing and where its headed.
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The Seven Truths of Gen Y
Through prior experience and ongoing exploration, hawkeye has identified certain Truths about Gen Y and the marketing that appeals to them. When it comes to leveraging these Truths, it’s not about pic -
The Nine Truths of Teens
Through our prior experience and ongoing exploration, hawkeye has identified certain Truths about teens and the marketing that appeals to them.
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Three Simple Rules for B2B 2.0
Best Practices Shaping the B2B Off-line to Online Transition -
Picture Your Future with Strategic Mapping
Journeys™ is hawkeye’s strategic tool that uses facilitation and real-time graphic recording to get you to the answer quicker – so you can increase stakeholder buy-in, save time, save money
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The Ten Truths of Effective Mobile Marketing
How to extend your brand on the mobile platform and mobilize your marketing strategy. -
The Eleven Truths of Engaging Audiences Through Social Media
These eleven truths represent a way of engaging audiences through social media.
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The Nine Truths of Gen X
These truths are the result of hawkeye's prior experience with, and ongoing exploration of, Generation X and the marketing that appeals to them. -
The Nine Truths of Baby Boomers
These truths are the result of hawkeye's prior experience with, and ongoing exploration of, Baby Boomers and the marketing that appeals to them.
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The Eight Truths of Small Business Marketing
Our experience has resulted in insights into the small business decision-maker that guide our marketing approach on behalf of our clients.
