Email Marketing for Hoteliers: A Step-by-Step Guide
Publisher: Net Atlantic, Inc.
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In this guide we demonstrate how hoteliers can use email to increase revenues by driving higher room bookings, improve guest retention, reach a highly targeted audience, and reinforce other marketing efforts. The guide outlines seven actionable steps you can take to execute successful email campaigns that get results for your hotel: 1. Build Your Email List 2. Develop Your Content Strategy 3. Design & Layout Your Template 4. Test Your Mailing 5. Automate Your Marketing 6. Deploy Your Campaign 7. Measure Your Results & Refine Your Strategy The goal of this comprehensive guide is to help you understand some general best practices and then you can decide on the tactic or tactics that will work best for your hotel. The right email marketing strategy for your hotel will depend on your objectives and your available resources. The steps in this guide will help you increase awareness of your brand, engage your customers, drive traffic to your website, and increase your revenue!