November 19, 2014
Net Atlantic, Inc., a leading Email Service Provider (ESP), announced today a new first-in-the-industry Sender Rewards Program.
The Sender Rewards Program rewards email senders by refunding money back to the sender based on subscriber email engagement, specifically message opens and clickthroughs.
"Net Atlantic is committed to working with email marketers that deliver relevant content their subscribers are engaging with, and we're pleased to offer a method of rewarding their good sending practices," said Andrew Lutts, Founder & CEO of Net Atlantic.
The factors that influence email deliverability are changing. In fact, engagement metrics have become the leading determinant of whether an email message reaches the inbox or bulk sender folder. This engagement data provides ISPs a view of whether subscribers are interacting positively or not with email messages they receive.
"As email deliverability has become heavily weighted on user engagement, Net Atlantic has designed the Sender Rewards Program as a way to give back to our customers. Those clients that send quality mail that their audience is opening and engaging with will reap the highest rewards," said Lutts.
"Email continues to be an extremely efficient and effective way for companies and organizations to communicate with their clients, members, customers, and friends," continued Lutts. "Those senders who send the most relevant and interesting email should be rewarded for it, and we're glad to do just that."
About Net Atlantic:
Net Atlantic is an industry leader in email marketing. Since 1995, Net Atlantic, Inc. has been assisting organizations of all sizes communicate effectively online. As an Email Service Provider (ESP) Net Atlantic offers clients the most feature-rich email marketing solutions at a cost-effective price. With unparalleled email marketing capabilities, expert deliverability management and responsive technical support, Net Atlantic's solutions provide you the ability to create, send, track and manage your email marketing campaigns successfully.