Public Relations

Product Details

An effective public relations campaign helps you tell your story to customers, prospects, thought leaders and other key audiences. Our Chicago B2B PR agency experience ensures that we will carefully evaluate your public relations campaign objectives before choosing the most effective communications tactics. Our public relations specialists incorporate a variety of proven methods to help you achieve your objectives. These include:


Press Releases - To inform editors about new products, company developments and other newsworthy activities. Key success factors include timing, newsworthiness, key messages, and relationship-building with editors and publishers.

Media Relations - To identify potential stories and opportunities for commentary or other contributions. Key success factors include understanding information needs, establishing relationships and timing.

Case Studies - To show how a product or service solved a problem or contributed to profitability. Key success factors include demonstrating a solution, influencing the decision-making process and instilling confidence.

Newsletters - To maintain a continuing stream of contact with important audiences. Key success factors include useful information, regular readers and the ability to influence decision making.

Public Speaking - To promote your company’s executives and spokespersons as speakers on topics of importance to your industry.