Communications Strategy

Product Details

Effective marketing communications requires a well-planned and executed strategy. In fact, developing a communications strategy consistent with your budgetary realities and sales goals is the first step in our working relationship with you. Your strategy outlines your objectives and key strategies for achieving those objectives. For each strategy, we outline a series of tactics designed to achieve strategic success as measured by your objectives. This professional approach to marketing communications leads to a calendar of tactical events to be completed over a period of time, usually 12-months.

To develop, implement and assess your marketing communications over time, we have developed a six-step process that defines a strategic cycle of marketing communications activities. The six steps include:

Understanding Your Market
Assessing Your Business Needs
Evaluating Available Resources
Choosing Appropriate Strategies and Tactics
Implementing Your Marketing Communications
Evaluating Results