White Papers for Direct Marketing and Advertising Providers

• INVITATION Join a select club of 8% of Contact Centers worldwide who conduct assessments to be successful.

  Insights into the world's first Contact Center audit and benchmarking program, how to maximize center effectiveness and gain peer recognition.

• 5 Reasons Skype for Business is a Natural Fit for the Contact Center

  Thousands of companies have successfully deployed millions of Skype for Business seats, yet many still don’t think of Skype for Business as a platform for their contact center. What they may not know is that Skype for Business is a natural fit and has significant advantages over legacy PBX...

• Online Protective Services for Intake (Child care services) for ELCs

  Online Child Care Services

• 7 Business Challenges You Can Overcome by Recording and Monitoring Customer Conversations

  As businesses navigate progressively competitive waters, customer service often arises as the key differentiator, making call recording and speech analytics applications increasingly useful for companies to gain and maintain an edge, identify their niche, and hone their operational...

• SK&A’s 50 Largest Medical Groups

  With 487 office locations and nearly 7,832 employed physicians, Kaiser Permanente is the largest U.S. medical Group. See the other top groups in this updated free market insight report from SK&A. Use this intelligence to identify the most dominant players, and target the top executives who make...

• Techniques for Effective Customer Lifecycle Marketing

  In today’s challenging business climate, companies are looking to transform the way they nurture business relationships throughout the customer lifecycle – from initial contact to brand advocacy.

• Win Back Lost Customers with Email Append

  This white paper describes how to use email append to add verified customer email addresses to your database to implement cost-effective “win back” email campaigns for greater profitability.

• Give the Gift of Chat: Implementing Live Chat into Customer Service

  If properly leveraged, Live Chat can greatly enhance the efficacy of a firm’s website. The flexibility of Live Chat allows it to be used in a variety of ways including; customer service and product sales/promotion. The benefits of immediate response and ability to help multiple customers at...

• Why is Business-to-Business Marketing Special?

  Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a relationship with a business buyer. Though they share the same end goal, to close a sale, business to...

• Brand Strategies for B2B Mergers and Acquisitions

  For the B2B marketer, there is nothing like a merger or acquisition for bringing brand strategy decisions and implementation issues to the front.