Optimize customer experience through holistic service design

Our design & innovation sector address the umbrella discipline for the creation, optimization and execution of service experiences supporting value exchange with your customers. Not limited to physical or digital interactions, a single product/service or customer-facing touch points, design & innovation encompasses the holistic service blueprint, including the front and backstage actors involved in service delivery.

Content and events in this sector address the fuzzy front end of innovation, design thinking, systems thinking, journey mapping, physical and digital experience design, change management and business process improvement.

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