Tatango Paves the Way for Nonprofit Success on Giving Tuesday

Press Release from Tatango

Tatango's leading text message marketing platform delivers innovation and proven fundraising results to nonprofits.

RALEIGH, N.C., Nov. 16, 2023 /PRNewswire-PRWeb/ -- Tatango, the leading text message platform in the nonprofit sector, is purpose-built for fundraising efficiency, making it the preferred platform for organizations seeking to drive engagement and get maximum support for their mission.

With Giving Tuesday right around the corner, Tatango is encouraged to be a part of the digital transformation taking place with leading nonprofits during the end-of-year giving season. Nonprofits increasingly realize that a mobile-first strategy is critical to breaking through unread emails and cluttered social channels; smart texting with Tatango is the best way to achieve results. Tatango customer data shows that 90% of messages are opened within the first 3 minutes of sending and messages have a 99% overall open rate ensuring key messages are seen.

Tatango has established itself as a vital tool for nonprofits to boost engagement and achieve their fundraising goals. Notably, on Giving Tuesday, a significant day for charitable giving, Tatango clients see success by incorporating texting into their communications mix. Texting is used to connect with audiences, bolster awareness, increase donor participation levels, and share gratitude. Some organizations report that donations positively influenced by text messages are growing faster than other channels demonstrating the effectiveness of Tatango's platform in reaching and motivating donors. This trend highlights how integral Tatango has become in the digital strategy of nonprofits, especially during key events like Giving Tuesday.

Tatango is designed to meet the unique needs of nonprofit organizations with features specifically tailored to support fundraising. The company continuously innovates so nonprofits can engage, drive efficiency, and fundraise higher. Additionally, Tatango's proven scalability and industry-leading SOC-2 certification enable nonprofits to execute campaigns of any size while safeguarding the interests of both organizations and donors. The robust infrastructure can deliver high-volume campaigns in seconds. Beyond the software, Tatango has experts with nonprofit experience and regularly contributes to industry conferences. The company is now sharing its expertise with a collection of resources for Giving Tuesday.

"As the leading text messaging service to drive fundraising, we understand the challenges nonprofits face in reaching their goals," Tatango's CEO, Kevin Fitzgerald. "The resilience, creativity, and resourcefulness demonstrated by nonprofits on Giving Tuesday and every single day inspires us. We've designed our entire offering to eliminate friction, enhance efficiency, and ultimately empower nonprofits to thrive; from the features we build to the team we've assembled, our mission is to assist nonprofits in furthering their important work."

Top nonprofit organizations are recognizing the rising need to incorporate text messaging into their digital marketing strategies. Tatango appreciates the opportunity to be part of the Giving Season and is excited to help organizations advance their cause, get noticed, and further their mission.

Media Contact

Amanda Speer, Tatango, 1 9196059280, [email protected], https://tatango.com 

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SOURCE Tatango

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