RiechesBaird

1 Wrigley
Irvine, CA 92618-2711

About RiechesBaird

Let's talk about growth. Our mission is to create growth by connecting your business strategy to your brand strategy, and then executing. And although it makes perfect sense, you won't find that approach anywhere else—or at least not yet. The way we see it, the role of branding has changed. A great brand strategy and positioning just aren't enough anymore. Boards of directors, CEOs and other stakeholders expect more. So we've built our business model around the concept of brand-driven performance. And we've developed several ways to approach each challenge and measure the success of our solutions. Of course, our strategic approach depends on your strategic intent. Are you trying to increase your market valuation? Increase profitability? Create long-term sustainable growth? Just tell us. We get it. And we get it done.

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Products by RiechesBaird

By RiechesBaird

Brand strategy is the process of identifying your brand’s most compelling unique attributes and combining them into a unique promise. A strong brand stands out from its category. It’s relevant to those who come into contact with it. And it’s believable, because it’s built on credibility and a... Read more »

By RiechesBaird

Brand Naming What’s in a name? When done right, a good name has gravity, subtext and style—all of which make it memorable and proprietary to your brand. At RiechesBaird you’ll find that brand naming is an in-house skill set that many other brand firms typically outsource. Companies,... Read more »

By RiechesBaird

Connection Planning Far beyond traditional media planning, there is connection planning—recommending and developing relevant channels by which to reach your target with a mix of integrated media strategy, architecture and planning. Depending on your audiences, we’ll identify the right use or... Read more »