Dataman Group’s Final Expense lead list lets insurance and death care marketers target individuals age 45 -85 in the lower-to-mid income ranges for direct mail, telemarketing or door-to-door canvassing.
Direct mail has always worked in the Final Expense space.
Door-to-door canvassing can also be very effective. Marketers can tighten up their criteria and customize a targeted list and have it formatted in street / house number sequence to make their canvassing efforts more effective.
Telemarketing is still an inexpensive way to generate leads. Marketers typically call scrubbed data, either landline or cell phones. Some agents do their own calling; others word with a call center.
Agents can sell final expense over the phone from the comfort of their own home as long as they have patience, a strong work ethic and some good phone personality. Their goal is to build rapport with their prospect.