Release of new book: Lead Generation for Water Quality Dealers –New for 2018 by Dale “DataDale” Filhaber.

Press Release from Dataman Group Direct


Boca Raton, FL, March 12, 2018 -   Dataman Group Direct is pleased to announce the release of a new book: Lead Generation for Water Quality Dealers –New for 2018 by Dale “DataDale” Filhaber.

Dale “DataDale” Filhaber, who has been working with members of the water quality industry for over 30 years, has launched a new book “Lead Generation for Water Quality Dealers - New for 2018”.  

“Lead generation is never easy” explained Ms. Filhaber. “The world of marketing moves so rapdily, I updated and added several brand new sections to the first edition of Lead Generation for Water Quality Dealers. This book to give water quality dealers the latest tools they need to keep the leads flowing into their pipeline on a continuous basis”.

DataDale has coached hundreds of business owners, marketing directors and sales managers in creating an integrated lead generation program that covers multiple marketing channels. She is a popular presenter at the annual Water Quality Association conference, the author of Pure Water profits blog and a contributor to many industry publications.

Lead Generation for Water Quality Dealers – New for 2018 focuses on the different options dealers have in terms of prospect lists, media channels, using creative buzz words, developing offers and creating a destination website. The book also provides tips that dealers can use with their staff to create their marketing personae and develop keyword and key phrase strategies.

This is DataDale’s third book on lead generation. Her first book, Lead Generation Made Easier was well received in many industries and generated over a thousand downloads.

Lead Generation for Water Quality Dealers - New for 2018 will make its official debut at the Water Quality Association annual conference being held in Denver, FL March 26-29, 2018. DataDale will be signing books at the bookstore on Monday, March 26th after her presentation on “Marketing to the Health Conscious Consumer”.

For more information on about Dataman Group, please visit:

For insights on the lead generation opportunities for water quality dealers:

For more information about the Water Quality Association Conference:

Please follow DataDale Filhaber and Dataman Group on   Twitter,   LinkedIn   and Facebook. If you are interested in more information, please email [email protected] or call the Dataman Group office at 800.771.3282



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