Dataman Group is pleased to announce a new suite of mailing lists specially configured for the Death Care Industry.
For pre-need, the top response medium for lead generation is Direct Mail, using Highly Targeted Lists in the top Pre-need segments, solid creative and a quality offer.
These are the top segments for Pre-need:
1. Age 65+ / Age 70+
2. Highly Affluent HHs, age 55+
3. Households with presence of an elderly parent
4. Planners (have life plus other forms of insurance)
5. Individuals whose parents had pre-need plans
6. Visited the chapel or cemetery
Dataman Group provides a unique & powerful list that combines segments 1-4 into a single targeted list, de-duped and coded by segment for response analysis.